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    About Rethinkery

    Rethinkery is the Transformational Innovation Company. We serve as a resource for companies that want to better understand and adapt to the forces shaping tomorrow’s business environment.

    There are many kinds of innovation, but Transformational Innovation in particular requires us to fundamentally rethink how we get things done. We are in a rare period in which every company has the opportunity to proactively confront emerging technologies and chart a new path forward.  To address this challenge, Rethinkery has developed the Organizational Technologies (OrgTech) model. By analyzing companies as a social technology to get things done, we are able highlight the specific “technology disruptions” that traditional companies face when confronted with competitors who rely on completely different systems to do things.

    From this standpoint, we offer companies facing these issues a number of resources, including:


    • Insight Catalyst: Help executive teams and boards understand the shift to the coordination economy, often via speaking or workshops
    • Disruption Profiling: Company-specific analysis to help companies understand the coming opportunities and threats for their business
    • Operational Retooling: consulting on how to make the transition operationally
    • Research: custom and subscription: standard research is available by subscription. Custom research projects are offered to subscribers
  • Explainer

  • About Devin Fidler

    Devin has worked with senior leaders at dozens of Fortune 1000 companies to systematically explore emerging issues and technologies, and to analyze their potential impacts. His ongoing work at Rethinkery Labs, including developing tools for “self-driving” management, has been covered by HBR, the New York Times, Wired and a number of other publications. He argues that today, companies themselves are a technology on the verge of disruption.

    Devin is a frequent speaker at gatherings of business leaders and others interested in the transformation of work and organizations. He approaches projects from a strongly international perspective, having lived and worked in several countries throughout his career.


In the End, Innovation Always Wins

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